"I don’t want there to be any barriers to success for any business."
FINOLA HOWARD IS A BRAND BUILDER, MARKETING STRATEGIST,
SPEAKER AND ADVISOR TO BUSINESSES WHO WANT TO BUILD, GROW AND SCALE.
I am the Founder and Creator of How Great Marketing Works: An Accessible & Affordable Online Course that teaches businesses of all sizes how to build a marketing process that works for their business.
It’s the perfect complement of strategy and action that leads to results.
An Integrated Marketing Approach is a cornerstone of how I work; blending the traditional with the non-traditional, the thinking with the doing, the offline with the digital and so on.
I have a total social media following of over 78,000, I’ve been listed as one of Ireland’s Top Women in Digital Marketing and my blog was one of the Top Ten Marketing Blogs in Ireland by Search Engine Journal.
My Top 5
Tips For Marketing
Everyone knows that you need marketing to make a business successful. It’s behind every product we buy, every place we go and even how we get there. Yet, marketing is something that lots of businesses struggle with. They struggle with the idea of it, how much there is to be done, how it all connects and works together etc.
1. EMBRACE THE IDEA THAT MARKETING TOUCHES EVERY PART OF YOUR BUSINESS.
There is a common misconception that marketing is something separate from every other aspect of your business. David Packard said it best when he said “Marketing is too important to be left to the Marketing Department”
Think about it! Marketing is your way of communicating with your customer so anything that impacts them… impacts your marketing. It could be your pricing strategy, the product or service you offer, it could be your first hire and how you manage them and so much more. Everything impacts your marketing and your marketing impacts everything!
2. FIND YOUR REMARKABLE
Seth Godin always talks about being remarkable. In simple terms, it means making sure you are amazing at what you do (remarkable) and also realising what it is about you that’s worth remarking on. It’s another way of thinking about your point of difference. So, what are you remarkable at?
And yes, YOU are remarkable! Nobody does what you do the way you do it. Just capture it and use it as the cornerstone of all your messaging!
3. MARKETING IS YOUR TRUTH TOLD
The real story is always the most significant story you can share with your customers. Embrace it. And More… make sure everything you DO proves that story. It is our behaviours that really tell our truth. Do your behaviours match the story you’re telling?
Marketing is a Truth that Every Part of your Business is Telling, With or Without YOU. So, why not make that TRUTH great!
Your Truth... and Your Marketing becomes Great when others Share It! Because that means they believe you and in you. And they want to spread the word about you and what you do.
Great Marketing is your Truth SHARED.
4. REALISE THAT YOU’RE MARKETING EVEN WHEN YOU’RE NOT
Your silence tells a story as impactful as your messaging. If you don’t update your website your audience might deduce that you are no longer in business or out of date. If your business is working with other businesses, and they never see you they may think you don’t want any new projects.
5. YOUR CUSTOMER IS YOUR BEST TEACHER
Find them first and then start listening. When you truly listen to your customer, they will
whisper to you, the secret to reaching them best. They’ll like, love, comment, sign up and buy
when you really connect with them. And, they’ll be silent when you’re not.
Don’t get frustrated when they’re silent. Know that you’ve discovered something not to repeat and move on. Never stop listening!
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