A brand is a beautiful tapestry of many things, but to put it very simply, a brand is a considered representation of self or business. A brand is made up of the words we use, the colours and fonts, the images and logos, the places we show up in person and online, the places we don't show up. Your brand is the first impression you make, it's what makes you different and it sets expectations for what's next. So, the next question might be, Is there a shortcut to getting your brand in shape? And the short answer to that is No, there are things you can do in the short term, with guidance, that will get you there in the long term.