"The Growth And Development Of People And Their Business Is The Highest Calling Of Leadership."
LEARN TO LOVE THE PROCESS
What is a brand, like, really?
And, how will you know where we’re going to take the photos?
I’ve been asked these questions a few times lately, so I figured there may be a few other people wondering the same. These questions might seem different at first, but in reality, they're not.
A brand is a beautiful tapestry of many things, but to put it very simply, a brand is a considered representation of self or business. A brand is made up of the words we use, the colours and fonts, the images and logos, the places we show up in person and online, the places we don't show up. Your brand is the first impression you make, it's what makes you different and it sets expectations for what's next. So, the next question might be, Is there a shortcut to getting your brand in shape? And the short answer to that is No, there are things you can do in the short term, with guidance, that will get you there in the long term.
You see, as much as anything, your brand development takes time because it is dependent on a process - a process of exploring, discovering, uncovering.
And that is what connects these two questions. Because deciding where we're going to take your photos is dependent on a process; a process that I've developed, refined, and constantly tend to. Over the last decade of learning about branding and building my own, I've learned to love, and live by, the process.
Ok, so how do we decide where to shoot? Well, after booking a shoot with me, I take my clients through a pre-shoot consultation. There are 4 parts to the consultation and it takes around about an hour right now. We talk about who you are, who inspires you, who you aspire to be and how you want your clients or customers to feel when they interact with you. We uncover recurrent themes and values that come up and we figure out together how we're going to bring these values and your message to visual life. Your locations add to your story, they round out the portraits, they tell part of the story.
Once you're in the process, and you know you're in the process, you can learn to love the process.
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