SocialBee began in my head as an observation of the world around me and how we were
spending less and less time gathering to spend time in one another’s company.
I wanted to create a service that would bring people together, back around the table, to chat and connect.
The occasion of Afternoon Tea seemed to me to be the perfect tool to achieve this. It reminds us of a time when to "take tea together", was an occasion not to be rushed, where we had time to sit, and chat, and muse, and enjoy one another's company.
People reassessed what mattered to them, post-recession. And what matters is the people
around you, the experiences you all share together, and how best to spend your precious time
in ways that feed your human desire for connection, and community.
SocialBee started as a quirky service that brought surprise, delight, and joy to many a special
occasion. But it has become much more than that in these past three and a half years. When I
started offering the service to companies for staff treats, I soon realized that it would serve an
even more important function than that. As the workplace gets larger and busier, so too do our human interactions get more efficient and technology focused. What gets lost is intimacy and human interaction. And so now, we are finding that more and more our service is helping to promote employee interaction and internal networking.