"It`s easy to work hard at something when your heart is really in it."
Hi, I`m Shirley Copperwhite, I was brought up in the heart of the countryside in Southern Ireland. My dad was an artist and he designed our family home in Limerick where we had a magical garden complete with orchards and a kitchen garden. My dad had his studio in our home as did my mother also an artist, so it was a given that creativity was a priority in our house. From a young age, I spent many hours drawing and creating. I was also very much inspired by my eccentric grandmother who had a flamboyant sense of style and a large collection of jewellery and ceramics.
I grew up in Limerick city in the eighties when we were in the grasp of a bad recession.
It was a grey and a rather dull place to live at the time.
I had my own vision for what I wanted to do so I started Shirley Copperwhite Designs in 2013.
I am very glad I took the leap of faith!
Licensing my designs forms a large part of my work. I have worked with companies in Germany and Canada creating and producing patterns for the textile industry. I also work on commissions and my latest collaboration was with Connemara Carpets where I worked on a large wool hand-tufted rug for a joint exhibition with my sister, the painter Diana Copperwhite.
I have also worked with some of the best silk printers in Como, Italy producing limited edition silk scarves and accessories. As a surface pattern designer, my work touches on lots of diverse areas from everyday objects to limited edition pieces. My work is informed and inspired by a large mix of influences from folk art to graphic design.
Grasp the bull by the horns.
There are so many people who have great talent, ideas and lots of enthusiasm
but just never, for whatever reason make the decision to give it a go. It takes a lot of courage to put yourself out there. You will be admired, criticised, ridiculed, and loved all at the one time but no-one can ever say that you never gave it a shot!
Be ready to hit the ground running.
Organization is so important when trying to make the best use of your time and
resources. Having a clear idea of what route you would like your business to take is very important. You must be clear on your route to market and how to get there.
This requires lots of research before you finally take the leap and register your business.
Your brand and marketing.
You will need a strong and clear brand identity. This will be used over and over and will represent your business, so make sure it performs this function and is recognizable and unique. Marketing is vital and keeping yourself in the public eye and mind, through social media, collaborations, or whatever way best suits your business.
Be aware you will have to wear a lot of different hats.
Starting a business is not for the faint-hearted and will require bucket loads of
inspiration and perspiration! You will need to fill a lot of different roles at the beginning.
Build a team of reliable advisers and professionals.
Getting the advice and help of various professionals is always a good idea.
After all, you need to focus on your area of expertise.No man (or woman) is an island!
Receive feedback gratefully.
The public will be your greatest critics and admirers so take feedback graciously
and use it wisely.
And finally, be brave!
Go into battle armed with all these tools and you stand a chance of winning the war.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly