Add paragraph text So, now that all the puzzle pieces were in place, the daunting task of actually getting the products into shops and to retailers stood before the three siblings. None of them had experience in retail and this was a completely new territory.
As luck would have it, Andrew, who is a horticulturist had a friend who was a gardener and as he was planning on exhibiting at Bloom of last year, the trio decided to sponsor his garden and launch their business there and then.
This was decided a mere six weeks before the event and of course, from that day on for six weeks, their days and nights were filled with phone calls to manufacturers and producers, making sure they understood that they actually DID need the products and packaging right away! There was advertisement material to be designed, proofed and printed; banners; business card; transport to and from the event to organize, a website to be built, photographs to be taken, accommodation to be booked...you name it, they lived and breathed it for six intense weeks. Although it might not be funny whilst you are stuck in it, I think you benefit greatly from pushing yourself and going through a rush like that, to realize your strength and ability to actually get things done. The launch went splendidly well and due to this, they gained exposure in various magazines, blogs, and websites. On the back of this, their products were snapped up by the Irish chain The Health Store which gave Ria Organics a great base to build their brand on and many retailers have followed suit since.