While many of us think of our business as our ‘baby’, this can be detrimental to how we make our business work. Being emotional around your business can make it difficult to see where the pitfalls are, or the areas that are not working for you. Having the passion and drive to keep your business going is one thing, but constantly bringing feelings into your business decisions can diminish your business prowess. Being emotional can make it difficult to make the hard decisions when it comes to building on the foundations of your business.
Emotions bring up questions like ‘Why is this not working?’ instead of the more rational ‘How can I make this work?’. The ‘Why?’ is more of an emotional response than the more measured and curious ‘How?’ that can make you see your business issues in a different light.Nobody wants their business to fail, however, when things are not working, it can be hard not to bring emotions into it, especially as your business is so connected to your personality and brand.